The Playground and MPFX Augmented Reality Character Trail is a new interactive digital art trail experience for families running in Lima from February 15th to February 23rd 2025.
Following on from a hugely successful event in 2024, and supported by the UK’s Children’s Media Conference’s ‘Playground’ curator, the trail features augmented reality artwork and animation installations from artist Valeria Salinas Yábar.
The collaborators (Playground, MPFX and Valeria Salinas Yábar) have scattered exclusive artworks across 10 locations. What magical characters and creations will you discover lurking through your smartphone?
Get ready to imagine, investigate and have fun!
Darren Chouings, Associate Producer of “The Playground and MPFX Augmented Reality Character Trail” said: “Visitors to The Playground and MPFX Augmented Reality Character Trail are invited to explore and celebrate imagination whilst being inspired by cutting-edge artwork in this interactive character trail. The augmented reality artwork and animated installations will be truly inspiring, and we cannot thank Valeria Salinas Yábar enough for her incredible animation work! This has been a great opportunity for the UK based Playground exhibition to work with a new partner in Peru. We are excited to be working in collaboration and can’t wait to see families interacting with the work.”
Beatriz Cisneros Contreras, Creative Director said: “Playground marks the first-ever augmented reality experience designed for children in public spaces in Peru! This innovative and groundbreaking activity is a unique opportunity for families to explore technology and creativity together. We’re thrilled to celebrate this milestone as part of our 10th anniversary.”
Athina Vilchez, Producer said: “I’m thrilled to see children, young people, and entire families interacting in Playground, an innovative activity that enriches the experience of Mi Primer Festival. Here’s to more high-quality, free cultural events in our cities.”
Valeria Salinas Yábar, Artist said: “I’m glad to share my work and imagination in this way so everyone can enjoy animation outside of the screen.”
