Press Play – or ‘Toca Aí – is a project that creates musical interventions that activate public spaces. Based around impromptu and transitory moments of collaborative musical play, Press Play links strangers to each other, individuals to urban space and creates moments of surprise, delight and connection.
Press Play works by installing simple, touch sensitive panels in any public space. Each sensor is programmed with a channel of a musical track, which will play when touched.
Multiple sensors can be touched to play more layers of sound, but to play a whole piece, to remix music, or improvise with sounds, it is essential for several people to play together.
Laura Kriefman is an Architectural Choreographer. She is a 2016 INK Fellow, 2015 WIRED Magazine/The Space Creative Fellow and a 2011-2012 Fellow of the Clore Cultural Leadership Programme.
Her company Hellion Trace (formerly Guerilla Dance Project) have won multiple awards for digital innovation and specialise in Augmented Dance: the fusion between movement and technology. Resident at the Pervasive Media Studio, Bristol, they create interactive installations and spectacles that have been commissioned worldwide including USA, Brazil, Ireland, Croatia, Europe, India, and Indonesia.